BEST OF COLLECTION
The glowing reviews, the impeccable quality, the emerging cult status—this collection sets the bar.
We teamed up with renowned luxury home stager Jason Saft of Staged to Sell Home to give this historic apartment
a stunning makeover as a way of bringing awareness to our best selling pieces.
Photographed May 2023. Plaza Hotel Residences.
1 Central Park South, New York, NY
A collection that defines “cult status,” shot at the Plaza Residences in New York City and styled by the best in the business. (Looking at you @stagedtosellhome.)
Debuting 07.06.23.
The campaign drove high engagement across all channels and dramatically improved conversion rate on the site. Heat map showed users were scrolling all the way to the bottom of the page indicating they were interestedin the content. A big win all around.
CREDITS -
Creative Direction, Creative Concept + Messaging Strategy: Julie Capalby
Video Editing: Sophia
Copywriting: Julie Capalby
Photography: Tim Perpich