THE SPEED OF RETAIL
New month, new vibe, new beautiful things designed to inspire. Monthly catalogs, robust media buys, and a very curious and engaged customer base requires a constant stream of fresh content. To meet this demand I lead a small but mighty team in concepting and executing new campaigns each month. Pushing creative is a must. No repeats. Keeping the voice fun and edgy a personal goal.
Longer-form writing samples as you scroll via links to online catalogs.
SPRING COLLECTION:
FRESH ENERGY
Design with optimism. Our Spring collection leads the way with bright, beautiful interiors and a welcome new mood. We ended the month +41% to plan and +65% vs 2019.
CREDITS -
Creative Direction, Creative Concept + Messaging Strategy : Julie Capalby
Art Direction: Julie Capalby / Kiernan Miller
Video Editing: Kiernan Miller
Copywriting: Julie Capalby
Photography: Tim Perpich + Jon Shaft
Video: Eric Richter Dustin Smith + Ames Ghani, Convicts